The 5 Marketing Automations Every Realtor Needs in 2025 (To Save Time & Close More Deals)

If you’re like most agents, your to-do list is already longer than your arm. Between listing appointments, showings, negotiations, and paperwork, marketing often falls to the bottom of the list.

That’s where automation becomes your secret weapon.

In 2025, the top-producing agents aren’t working harder—they’re working smarter with tools that market for them behind the scenes. Below are five powerful real estate marketing automations every agent should have in place to stay top-of-mind, build trust, and convert more leads.

✅ 1. New Lead Follow-Up Sequence

Why it matters: 

Studies show that contacting a lead within 5 minutes increases your chance of conversion by 400%—yet most agents only follow up once, if at all.

What it looks like:

An automated email + text sequence that goes out immediately after someone signs up for a home search, downloads a guide, or fills out a form. Ideally, it includes:

• A warm introduction

• A helpful resource

• A prompt to schedule a call

How Realtor Genie helps: 

We provide pre-written sequences tailored to buyer, seller, FSBO, and expired listing leads.

✅ 2. Past Client Nurture Flow

Why it matters: 

67% of real estate business comes from referrals or repeat clients (NAR). But if you’re not staying in touch, they’ll forget your name.

What it looks like:

Monthly or quarterly emails with market updates, homeowner tips, and a soft check-in. These keep your name top-of-mind without sounding salesy.

How Realtor Genie helps: 

We write and deliver done-for-you nurture flows designed to keep your database engaged year-round.

✅ 3. Listing Alerts & Market Updates

Why it matters: 

Clients want to feel “in the loop.” By providing relevant data, you position yourself as a trusted market expert.

What it looks like:

Automatic emails that include new listings, recently sold comps, and neighborhood-specific updates tailored to each lead's preferences.

How Realtor Genie helps: 

We build hyperlocal campaigns that deliver value—without adding anything to your workload.

✅ 4. Long-Term Lead Re-Engagement

Why it matters: 

That “dead” lead might not be dead—they may just not be ready yet. Consistent re-engagement turns cold leads into hot opportunities over time.

What it looks like:

A 6–12 month drip campaign that checks in periodically, shares valuable content, and re-sparks conversations when the timing is right.

How Realtor Genie helps: 

Our re-engagement flows are designed to revive leads you haven’t spoken to in months.

✅ 5. Open House & Post-Event Follow-Ups

Why it matters: 

Open houses often generate high-quality leads, but many agents drop the ball on follow-up.

What it looks like:

A short, personalized email and text sequence that goes out automatically after an open house, thanking attendees and offering next steps.

How Realtor Genie helps: 

We automate this process and customize it to your listings and messaging.

Ready to Automate? We’ll Do It For You.

Realtor Genie gives you plug-and-play marketing systems that take all these tasks off your plate—while keeping you top-of-mind and consistently in front of your leads.

✅ No writing

✅ No tech headaches

✅ Just better marketing that runs itself

👉 Want a free sample email flow? Book a demo today and see how easy it can be to scale your marketing—without hiring help or burning out.

Marketing doesn’t have to be another full-time job.

Let Realtor Genie automate it for you—so you can focus on selling homes, not sending emails.